News: Markets
23 March 2020
LED video display market revenue soars by 34.7% in 2019
Global LED video display market revenue grew by 34.7% from $4.2bn in 2018 to $5.7bn in 2019 as demand surged for fine-pixel-pitch (FPP) products, according to Omdia’s LED Video Displays Intelligence Service. Quarterly revenue grew by 15.9% quarter-to-quarter, up from $1.6bn in Q3/2019 to $1.8bn in Q4/2019.
FPP products are opening up new opportunities for LED video displays, providing a level of image quality that previously could only be supported by liquid-crystal displays (LCDs) or organic light-emitting diode (OLED) displays, says Omdia. FPP LED video displays potentially could replace existing flat-panel display (FPD) technologies in a range of applications, including retail, public space and corporate, to name a few.
“An increasing number of traditional LCD companies jumped on the FPP LED video bandwagon in 2019, intensifying the level of competition in the market,” notes Julie-Anne Badier, senior analyst, digital signage and professional displays at Omdia. “The competitive battle will only escalate in 2020 as FPP continues to get finer and LED video display technology spreads to more application areas.”
In an example of the technology’s proliferation, Samsung in 2019 announced the availability of ‘The Wall Luxury’, a massive, 292-inch 8K micro-LED television designed for high-end residential use, further expanding into commercial space with the introduction of ‘The Wall for Business’ at the 2020 Integrated Systems Europe (ISE) event in February.
Unilumin highlights the 2019 brand rankings
The global LED video display revenue market in 2019 was led by Unilumin, with a 16.9% share, according to Omdia.
Unilumin is consistently ranked among the top two brands for revenue market share for all pixel-pitch categories, with the only exception being parts in the >=20.00mm size range.
Absen led the overseas market (i.e. the global market excluding China) with a 17.2% revenue share. The firm benefitted from its strong position in the rental market, with more than 31.1% of shipments in 2019.
Ranked second overall, Leyard generated 64.4% of its 2019 revenue from the <=1.99mm FPP category, increasing its share from 55.8% in 2018. Leyard remained the global leader for FPP, both in revenue and units.
In the <=0.99mm category a fierce battle is raging between Leyard and Unilumin. Together, these two brands accounted for 70.6% of <=0.99mm pixel-pitch revenue in 2019, says Omdia.
